Learning the Ropes at Lou Lou’s Vintage Fair in Norwich.

So, last weekend found me in St Andrew’s Hall in Norwich, a venue in which I have had a stall on many occasions at different events, but not as a stall holder this time, oh no, I was actually being trained to be in charge of a big event, run by national company Lou Lou’s Vintage Fair.


How did it happen? In a nutshell: I worked for a Government Department for hundreds of years, got a bit bored in 2010 & decided to start my own business doing what I love as a sideline – Wake Up Little Susie! Day job & business ran alongside each other nicely, sometimes hard but worth it, got promoted to a job I enjoyed as a manager,  then the Government Department didn’t want me & my colleagues any more so redundancy! Much scariness & sadness coupled with excitement & opportunity as my business became full time! Lots of vintage fairs & online sales, all going well but needed a little extra cash (bills!) mentioned this to a friend & ex-colleague (Sarah from The Wedding Shed)  who one fateful day sent me a link to a job opportunity which she insisted would fit me like a glove!

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Image by G. D. Yallop Photographer

Lou Lou was calling me to be her local Norwich Manager…I was excited about the job description as it matched my skills & interests perfectly – Oh, it said I had to have a year’s experience as an ‘Events Organiser’…actually, yes! I had planned & hosted a massive fashion show with Sarah, regularly hold my own Vintage Nightwear Parties & spent a lot of time in the office planning/holding meetings & training sessions….so, yes I am a qualified events organiser! Even more excited!

Application done, then wait…my interview with the lovely Jess was over the ‘phone (Lou Lou’s are based in Sheffield, you know) & went well I thought, remembered my training sessions on interview techniques & followed it up with an email…all good, & she seemed impressed that I was already familiar with the venue & had even stalled out at some Lou Lou’s fairs…

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At the very first Norwich Lou Lou’s event in 2011 (yes I still have that dress, & yes I wish it still fit…)

Then, after deciding that I REALLY wanted this job, I got the ‘phone call to say yes! Very happy. I was to do a training fair where I would assist an experienced manager & then, all being well, I could take the reins at the next one, with my very own assistant. Unfortunately we had already booked to be away when the next Lou Lou’s Norwich date was, but at least we were in the sunshine at a Rock ‘n’ Roll festival  and I made the most of it by buying a fab vintage style shirt-waister dress from Miss Bamboo especially to wear at my first event as manager.

It seemed a long wait, but eventually I got the call to pick up millions of flyers to spread around Norwich (all part of the job) which I loved doing, & proceeded to plug it like mad on social media too! I figure that it would reflect on my promotional abilities if it was a low turn-out, which concerned me even more when I realised how many other vintage events were going on in Norfolk on the same day…(time of year I guess)

Then, the day came & I was really nervous…I knew I was to be working with manager Lottie who was driving down from Nottingham (hence the need for a local manager!) & I knew I could do it, but I always worry about doing my best at something new.

Got there in plenty of time as I knew Lottie was travelling from afar &, oh dear, the hall staff would pick that day to be confused about the opening time…stressed traders & traffic everywhere as I worked to control the situation & get us all in, but all the time thinking about how I could avoid this in the future (my Civil service ethic of ‘Continuous Improvement’ continuing to stand me in good stead!) Then, hooray!


All set up & ready to open with no problems!

One of the nice things about Lou Lou’s events is that they attract the best of local dealers, like my good buddies at Kooks Vintage and Merry-Go-Round who made me feel in a comfort zone as I knew I could rely on their support, as well as bringing in top traders from across the country so customers get to shop from stalls that they won’t see anywhere else in Norfolk. So, good to make new friends on the day with the guys from The Magical Tree, Mooch Vintage,  Little Old Me & many others. Some of the non-local stalls had lots of menswear too, and it was great to see lots of male customers doing ‘proper’ shopping, which doesn’t always happen at vintage events.

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Sharon from Kooks, image by Gary Yallop


Shopping for men’s wear on The Magical Tree stall

My duties for the day, which I shared with Lottie were to make sure the traders were happy, take money at the door (& stamp hands!), sort out music, a spot of social media (glad I signed up to Instagram the other day!), generally making sure all was going well &, something different, overseeing our promotional staff who did a fab job enticing people in with banners & gathering emails for our mailing list. It all helps!

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Images by Gary Yallop

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Love this one – it looks for all the world like Lottie is training me on how to stamp hands, but there must have been a bit more going on …. Got my own Lou Lou’s kit too! with sign, table cloths, clipboards (they make me happy!) & everything!

I loved the day, and especially appreciated the amount of friends who came along to make me feel supported…

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By chance we ended up with a couple of cool classic cars outside too, so maybe a concept to develop in the future.

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Of course there was food & vintage styling involved too….

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Thanks Biddy’s! The sausage rolls with cheese & pickle were lovely…

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..and a Lou Lou’s first for The Cottage Hair & Beauty.

Also a real good mix of true vintage & great reproduction goodies from the likes of Frilly Chantilly, Ipswich based Pocket Watch & Petticoats & our very own Bad Kitty.

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And best of all, lots & lots of Happy Shoppers!

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My hubby Simon on the right here, actually bought a set of that ’70s style underwear you can see on The Magical Tree stall in the background…(in orange of course!) but I’ll save that image for another day…

I had a great time at my first Lou Lou’s Fair & looking forward to taking over at the next one (watch this space for the next Norwich date…)

In conclusion, an ex work colleague turned up on the day & I said, ‘Look, I’ve got another job with the word ‘manager’ in it, but this one’s more fun!’

From Norwich to California, the Adventure of a 1950s Shirt.

I posted a 1950s shirt from my online shop to California the other day (a lovely address with the words Hollywood & Burbank in there too…) and it made me smile and think a little… Why do people buy vintage/period/original clothing, as opposed to buying retro or repro? I know there are many reasons: It’s a thing […] Continue reading →